Most work falls into one of these. If yours does not, say so anyway. I would rather hear the actual problem than have you pick the closest box.
For a business that exists everywhere except online.
You have customers, you have a phone full of enquiries, and nothing to send people to. This is the one that fixes that. What you do, who it is for, proof that you are real, and an obvious way to get in touch.
For a site that is quietly embarrassing you.
Something exists, but it is slow, it looks like 2014, or it does not work on a phone. I go through what is there, keep what earns its place, and rebuild the rest around what you need it to do now.
For when it needs to do a job, not just sit there.
Bookings, member logins, a dashboard, an internal tool, a marketplace. When the thing you need is closer to software than a brochure, this is that. Most of my recent work lives here.
Every project is quoted after I understand it, so the price is for your job rather than an average of everyone else's. The single exception is the $200 one-pager, which is a fixed price and a limited number of slots.
What the business does, and what is going wrong online.
A clear list of what is being built, and a fixed price for it.
You see it early and often, not once at the end.
Handed over properly, with the keys in your name.